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The Forgotten Color Wheel

Choosing a Color Scheme

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I am a big fan of color — purple being my favorite! However, as a designer, you must know when it's appropriate for the client and most importantly — when it's not. If a Banking client comes to you in search of a new new logo, you don't give them hot pink — it's common sense, right? The color choices that I make for clients are usually based a combination of experience, color theory, and their industry/market. The right color scheme can say that a company is hip, sophisticated, retro, conservative, gritty, etc.



Do you have a great product but can't show it off to enough customers?

Micro-Sites Could Be Your Best Option

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Our client had an interesting problem. They had a great product but it was to big and bulky and they didn't have 30 sales people (or the budget) to travel around the world and show it off.



Quick Response Codes

Enhance Your Marketing with Mobile Tagging

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Quick Response(QR) codes aren’t exactly new, but in recent months, they have become the latest craze to hit mobile marketing. And personally, I love them. But what are they?



Advice on picking your next marketing partner

Pick an Agency that Fits

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Ever wondered what it would be like to be a big fish in a small pond? Instead of being a small account to a big agency why not become a big one that gets all the attention in a small agency. The client who gets called back. The client who gets layouts within days (sometimes hours) instead of weeks.



Building a Partnership

Client Relationships - the good, the …. client

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The rewards of being in a design firm is the creative atmosphere and the opportunity to become intimately involved with interesting clients. Success depends upon how well prepared you are to handle that relationship with your client. To be a client advocate you must recognize the relationship between design team and client is a very human one. It can often be intense and personal.



Pictures Speak Louder than Words

Boost Brand Building with Photography

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Learn how to efficiently use photography to increase brand recognition and sell your product!






The Browser Debate

All Browsers Are Not Created Equal

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I decided to do a little research and open my mind up to the possibility that they might be another option out there for me. I took the top 5 browsers and read through all of their features and came up with a short list of highlights for each one. I was pleasantly surprised by the amount of features some of the newer browsers have, such as Safari 4 and IE 8. As a Mac user I cannot use IE 8 but I still was amazed by the number of features it has... it's no wonder it still is the most popular browser in the world...



Trying to decide if it's time for a new web site?

Questions to ask yourself before starting.

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It's not uncommon for clients to want a new site, however many of them are not totally sure why? Sometimes it's pressure from sales staff, sometimes it's old design and sometimes they just want to stay ahead of competition...



Result-Driven Programs

Creating a Successful Lead Generation Program

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In the past several years, we have created dozens of effective marketing programs for clients. They can be as simple or as complex as needed, depending on your goals. I like to think of program creation like putting a puzzle together. There are a variety of pieces to choose from but the trick is putting the right pieces together to reveal a complete picture.



Trade Show Observations

2010 Post Pittcon Report

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I have been going to Pittcon for 18 years now and it always seems like a mad house trying to see everyone...



A Blog Confession

I am a Digital Hoarder

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Our company never throws anything away, and I’m proud to say that we have never lost any files to corruption or poor housekeeping. Because of this, Visual Ventures has a copy of every file it’s ever created. (Two if you count the off-site backup.) As I quickly approach my 8 year mark at the company, I had the realization that I personally have created an astonishing amount of digital art.



Naming a new product, service or business venture?

Brand Naming : Do's and Dont's

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A good brand name should create positive recognition among consumers, be memorable, and increase profitability.
In order to produce a good name you must understand the complexity of your subject before you can simplify it.




Health & Science Tradeshow

Visual Ventures helps our Health & Science clients get to Pittcon.

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Pittcon is the world’s annual premier Conference and Exposition on laboratory science. It is organized by The Pittsburgh Conference on Analytical Chemistry and Applied Spectroscopy...



Gerbing's Heated Clothing 2010 New Products

Heated Clothing Photoshoot Takes Place At Visual Ventures

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Visual Ventures finished up a photo shoot with Gerbing's Heated Clothing. These images will be used throughout 2010 for brochures, trade show booth graphics and direct mail. Gerbing's technology and quality is the reason Harley-Davidson motorcycle company continues to select Gerbing's to be the sole supplier of Harley-Davidson label heated clothing.



Better branding

Using Corporate Colors

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The other day, my co-worker and I were looking at the menu on the McDonalds website. The site was completely not what I was expecting... we both commenting on the over-dominating black background. I mean, when has McDonald's ever used black in anything? I can't say I'm a patron of Mickey D's... just a rare occasion sort of place for me. However, I have to say that the website just threw me off — where was the red and the golden arches I grew up with? Had they changed?...